Sunday, January 8, 2012

You Don’t Have to be a Genius to
Master Internet Marketing

image of Albert EinsteinSomething tells us you’re just … well … smarter than most people looking to market online.
You’re not interested in lame “get rich quick” schemes. You’re not looking for a magical silver bullet that involves no work, no time, and no sense.
In other words, you don’t have to be Einstein to “get” this stuff. But you’d have to be an idiot to believe some of the stuff peddled by traditional Internet marketing “gurus.”

Introducing Internet Marketing for Smart People

Here’s what we’ve got for you:
  • A systematic, simple way to understand and implement effective online marketing.
  • A clear tutorial approach to the “Copyblogger method” of creating a profitable online business or marketing your offline business online.
  • An organized reference guide to the “best of the best” that’s appeared on Copyblogger over the years, and how it all fits together.
Internet Marketing for Smart People is a free 20-part course and ongoing email newsletter. Join over 61,000 smart people today.

The four pillars of online marketing success

Copyblogger has been delivering free online marketing advice for nearly 6 years, and we’ve found four themes that keep coming up.
So we created a series that works through these four themes, systematically introducing you to the most important concepts we think every online marketer must know about. It’s a 20-part course in Internet marketing that prepares you for the more in-depth newsletter content that follows (still all free).
These are the cornerstones of how to build and market a business with the Copyblogger model, using everything we’ve learned over the years. Ready?

Pillar 1: Relationships

Creating strong relationships with an audience is critical to everything we do here. Rather than constantly hunting down new customers, we’d much rather create a valued environment that benefits our existing readers and customers and keeps pulling them back. We don’t advertise in the traditional sense; instead, our readers do a great job of “spreading the word” for us.
It’s about having consummate respect, always, for your audience and your market.
It’s about focusing almost obsessively on their needs, over and above your own (and getting what you want, almost magically, in the process).
It’s about making a commitment to creating a quality experience for your readers and subscribers.

Pillar 2: Direct response copywriting

We certainly stay abreast of the latest social media trends (and sometimes create them), but underlying everything we do here is solid copywriting techniques.
Starting with a killer headline and moving strategically through the copy to a stirring call to action, traditional copywriting technique works amazingly well in social media.
“Old-fashioned” copywriting advice can make all the difference between a business or blog that limps along and one that truly thrives.
We’ll show you precisely what we mean in the initial issues of the newsletter.

Pillar 3: Content marketing

What’s the backbone of the Copyblogger formula?
Deliver great content.
Then keep delivering great content, but in a strategic and focused way.
Every once in awhile, make a great offer that benefits the reader and involves the exchange of cash money.
Of course, we’ll give you some more specifics on how to do that once you’re on board.

Pillar 4: Have something worth selling

Everyone is selling something. It might be a product, a service, a download, an idea, or a worthy cause.
Whatever you’re selling, it’s got to be worth the price. (And never forget that reader attention is a valuable commodity that’s in strictly limited supply.)
Whether you’re asking for dollars, euros, yen, or valuable time and attention, you’ve got to deliver something that towers above your asking price.

Bringing it all together

Each of these four pillars enhances the others. Together, they’re much stronger than they would be if any of the pillars were missing.
Internet Marketing for Smart People is a free 20-part course and ongoing newsletter that’s delivered via email. Each week you’ll get a new lesson on one of the four pillars.
You’ll get lots of pointers to archived Copyblogger content, but with a new frame that will help you “connect the dots” and start putting this advice to work in your own business. Of course, our advice will be supplemented and ever-evolving as the Internet marketing space changes (which is fast).
To make it work even better, we’ll also be including “behind the scenes” lessons that show you how we put our own marketing systems and launches together, and the role each piece plays.

What next?

It’s very important to us that everyone receiving Internet Marketing for Smart People truly wants the newsletter, so we’ll need you to confirm that you want to receive it by clicking a link in an email you’ll receive after signing up.
So check your inbox and put us on your white list… because thanks to some less-than-ethical internet marketers, our topic is sometimes viewed with suspicion by the major email services.
And of course we’re never going to rent, sell, or otherwise share the information we collect. That would pretty much be a violation of everything we stand for.

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