Mobile App Use Blowing Away Web Surfing
Compared to the web mobile applications are still fairly new. Not quite out of their toddler years in technology timelines, they have cut their teeth on the more than 1.08 billion smart phone users worldwide, launching growth that is annihilating that of any web-based medium previously.
The conclusion of Flurry’ s reporting is that people in the US “like to have their content targeted and served directly” (Flurry). With that in mind, there is only one question left to ask. Is your brand mobile?
~ Michelle Casey, Account Manager