Must-read articles
Here are some of the best articles, from elsewhere in the site, that relate to social media marketing.Write compelling headlines – How to write intensely powerful headlines to draw readers in
Find websites to get links from – How to identify great websites for link building
Easy SEO – Simple SEO techniques that an SEO novice can implement
Keyword creativity for marketing – How keyword research and creativity can improve your marketing campaigns
Follow Wordtracker on Facebook, LinkedIn and Twitter
You can take a look at Wordtracker’s Facebook page, our LinkedIn group or follow @wordtracker on Twitter for more ideas on social media marketing.More on social media marketing:
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Twitter your business with Mark Shaw Posted by Mark Shaw on 24 March 2011
As Twitter passes its fifth birthday, if you haven’t yet decided to take it seriously for business then it’s time you did. Mark Shaw has just written Twitter Your Business, the perfect book to help you with the job. Here he gives us an introduction to how it’s possible to get one third of your new business from Twitter.
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MarketingSherpa survey reveals the most effective SEO tactics Posted by Justin Deaville on 21 October 2010
The SEO field is changing rapidly and it can be difficult to keep up with the latest thinking. Research firm MarketingSherpa has surveyed thousands of search marketers to discover today’s most effective SEO tactics. We got a sneaky preview, so we can tell you what's working in SEO - and what's not. By Wordtracker's own Justin Deaville.
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111 takeaways and top tips from SMX Advanced London 2010 Posted by Mal Darwen on 20 May 2010
SMX London 2010 was SMX Advanced so we thought we'd push ourselves too and offer you 111 takeaways and top tips from the conference. Wordtracker's top tweeter, Mal Darwen attended and was supported by Mark Nunney reporting the coverage.
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Blogging tips from a social media agency Posted by Rachelle Money on 15 September 2009
Peter Brady's company, Orbital Media Network, built a social media marketing consultancy on the back of its successful blogs. Brady tells Rachelle Money how he finds blogs to create online PR for his clients and then gives us his big blogging mistakes to avoid.
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Who cares about press embargoes in the age of Twitter? Posted by Rachelle Money on 15 September 2009
The internet is changing the rules of public relations (PR). Now that anyone can break a story through Twitter or Facebook, how should the PR industry adapt? Has the old-fashioned press release become obsolete? Is the press embargo dead?
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How to win friends and influence people with social media networking Posted by Lyndon Antcliff on 31 July 2009
To get results on social media sites you need great content with great headlines that will grab readers’ attention, make them want more and pass on a link to others. You will also need a significant network of friends and contacts or to be very nice to someone who has. Lyndon Antcliff is one such connector and here he gives 17 top tips to help you build your own social media network.
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What the hell does social media marketing think it is? Posted by Lyndon Antcliff on 08 July 2009
Social media marketing (SMM) on sites like Facebook, Twitter, Stumbleupon and Digg has exploded in the past year. But what exactly is it? And what’s in it for you? Let social media marketing expert and the man behind Magnetic Web Content, Lyndon Antcliff, gently introduce you to the subject and perhaps change your marketing life.
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10 ways to use LinkedIn to find a job Posted by Guy Kawasaki on 13 February 2009
LinkedIn, 'facebook for business', with over 35 million users, is a serious networking tool for businesses and professionals alike. Here, start up guru, online marketing legend, Twitter superstar, and New York SES keynote speaker, Guy Kawasaki, introduces us to the power of LinkedIn by showing how to use it to find a job.
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How to make blogging work for your business Posted by Chris Garrett on 03 February 2009
Are you looking to grow a business? Do you want to break the demoralizing cycle of cold-call, pitch and knock-back, while attracting the custom, respect and recognition that you surely deserve?
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How to Twitter Posted by Mark Nunney on 02 February 2009
Twitter is a powerful (micro)blogging site you can use to spread your message around the globe.
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iStylista combine blogging with keyword research to double sales in 4 months Posted by Rachelle Money on 03 September 2008
Blogging is not just an important way to connect with your audience, it's also a great way of including keyword rich content on your site. Online personal stylist service iStylista.com found that their sales had doubled in just a matter of months, after they had launched their blog. Wordtracker spoke to its co-founder Hayden Allen-Vercoe to find out how he did it.
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Viral marketing insights from WillItBlend.com Posted by Rachelle Money on 11 June 2008
Creating great content means you have to look beyond the norms of written articles and blogs. Extending the possibilities to video can be a valuable and rewarding platform (and it doesn’t have to be expensive either), as the phenomenal success of Blendtec’s Will It Blend? has proven.
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Rand Fishkin interview: Social media marketing and viral marketing Posted by Rachelle Money on 20 May 2008
Rand Fishkin is a popular speaker at search engine optimization conferences – not so much for his trademark yellow sneakers – but for his direct and uncompromising advocacy of social media marketing. His strategy is to focus on the ‘linkerati’, the new breed of bloggers whose approval is often the first stage in launching a successful campaign, and he insists the quickest way to kill a viral campaign is by giving it to your public relations department. Fishkin explains his approach and gives top tips on social media marketing.
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