Sunday, July 14, 2013

Changing Advertising 2013: about the summit

The Guardian's flagship summit to debate the changing nature of advertising in the connected age with a focus on real time marketing

  • Guardian Professional
  • guardian.co.uk, 
Changing Advertising Summit
Photograph: Anna Gordon for the Guardian
The Guardian's unparalleled reputation for national and international media and technology news is matched by a growing and diverse annual events programme, with the Changing Advertising Summit its centre: a one-day summit focusing on the changing dynamics of modern advertising which sits as part of the Changing Media event series.
Established in 2007, the summit was founded to act as a forum and meeting place for international thought-leaders in the media and technology industries to connect in meaningful ways and debate the implications of our digitally-transformed media industry.
As we enter our 7th year holding this event, we've set out the day to explore the commercial ramifications of digital technologies beyond 2013, in a world in where audience attention is increasingly dictated by mobile, social and on-demand media consumption and where the market place for media is driven by rich data sets and real-time exchanges.
The summit attracts an annual delegation of 300 senior attendees from the commercial media and advertising industry. These consist of senior managers, directors and C-suite leaders from the buy and sell sides of the media spectrum, as well as brand and agency strategy directors and ad tech enablers.
Above all, we hope the summit will act as a meeting place, a platform for new ideas and a place to be inspired by the innovation that is taking place in digital advertising. CAS 2013 is set to be an exciting opportunity to meet and listen to the hottest new voices and concepts, in an environment which is facilitated by a peer-reviewed conference structure and delivered by authoritative industry leaders.
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Saturday, June 1, 2013

Pakistan - Key Statistics, Telecom Market and Infrastructure, Regulatory Overview, and Forecasts

Synopsis

Pakistan’s telecom market had been struggling for a long time with the transition from a regulated state-owned monopoly to a deregulated competitive structure. The government set out plans to increase fixed-line teledensity from 2.5% at the end of 2002 to 7% (around 10 million fixed lines) by 2010. This target became impossible to achieve in time and by 2012 the fixed subscriber base was actually declining. After peaking at 4% in 2008, fixed penetration had fallen to 3.5% coming into 2012. In the meantime, though, the focus had changed; the whole telecom landscape in Pakistan had shifted with the phenomenal expansion of the country’s mobile market. Over the same planning period – 2002 to 2010 – the number of mobile subscribers jumped from less than two million to 100 million. Despite a tightening of the national economy during 2009 the mobile market continued to expand at an annual rate of between 5% and 10%. And it had increased to 120 million by early 2012. While mobile penetration had passed 70%, internet penetration remained low. While broadband growth had almost been negligible for some years, 2008/09 saw a promising upsurge in broadband subscriptions; this pattern in broadband growth looked to be continuing, boosted by the spread of competition throughout the market and the increased adoption of wireless broadband solutions. By the start of 2012 broadband services made up around 40% of all internet subscriptions. This report offers a set of statistics on the Pakistan telecoms market, as well as information on the overall regulatory regime and regulatory developments.

Key developments:

Tighter restriction on number of SIMs per person introduced by PTA; with the delays in issuing 3G licences continuing, the PTA was targeting end-2102 for the auction; Pakistan has launched its first communications satellite, Paksat-1R; broadband subscribers had increased to 40% of the total internet subscriber base; dispute with regulator over origination charges resolved; the government has decided to ban MNP, citing threats to national security.

Companies covered in this report include:

Pakistan Telecommunication Co Ltd (PTCL); Mobilink (PMCL); Ufone (PTML, PTCL’s subsidiary); Telenor Pakistan; Warid Telecom; Zong (formerly CMPak); WorldCall; TeleCard; Dancom Pakistan; FLAG Telecom Group; Special Communication Organization (SCO); National Telecommunication Corporation (NTC).

Table of Contents

  • 1. Synopsis
  • 2. Key statistics
  • 3. Country overview
    • 3.1 Background
    • 3.2 Economy
  • 4. Telecommunications market
    • 4.1 Overview
    • 4.2 Foreign Direct Investment (FDI)
  • 5. Regulatory environment
    • 5.1 Overview
    • 5.2 Background to development
    • 5.3 Regulatory authorities
      • 5.3.1 Ministry of Information Technology (MoIT)
      • 5.3.2 Pakistan Telecommunication Authority (PTA)
      • 5.3.3 PTA’s administrative actions
    • 5.4 Telecom sector liberalisation
    • 5.5 Regulatory developments
      • 5.5.1 Restriction on number of SIMs
      • 5.5.2 Operators accused of tax evasion
      • 5.5.3 PTCL accused of anti-competitive practices
      • 5.5.4 Dispute over origination charges resolved
      • 5.5.5 Management of subscriber base
      • 5.5.6 Special regions of Azad Jammu and Kashmir (AJ&K)
      • 5.5.7 Third Generation (3G) licensing
      • 5.5.8 National numbering scheme
      • 5.5.9 Number portability (NP)
      • 5.5.10 Infrastructure sharing
      • 5.5.11 Security
      • 5.5.12 Censorship
  • 6. Telecommunications infrastructure
    • 6.1 National telecom network
      • 6.1.1 Overview
      • 6.1.2 Fixed line statistics
      • 6.1.3 Forecast – fixed line market – 2015; 2020
      • 6.1.4 Opening up of market
      • 6.1.5 Rural services
      • 6.1.6 Universal Service Fund (USF)
      • 6.1.7 Mobile services
      • 6.1.8 Fibre optic networks
      • 6.1.9 Broadband networks
      • 6.1.10 Payphones and Public Call Offices (PCOs)
      • 6.1.11 Wireless Local Loop (WLL)
      • 6.1.12 Next Generation Networks (NGNs)
    • 6.2 International infrastructure
      • 6.2.1 International gateways
      • 6.2.2 Pakistan-India link
      • 6.2.3 Submarine cable networks
      • 6.2.4 Satellite networks and systems
    • 6.3 Infrastructure developments
      • 6.3.1 Voice over Internet Protocol (VoIP)
  • 7. Notes on forecasting
  • 8. Related reports
  • Table 1 – Country statistics – 2012
  • Table 2 – Telecom revenue and investment statistics – 2010
  • Table 3 – Telephone network statistics – 2011
  • Table 4 – Internet user statistics – 2011
  • Table 5 – Mobile statistics – May 2012
  • Table 6 – National telecommunications authorities
  • Table 7 – Pakistan’s real GDP growth rate – 2005 - 2013
  • Table 8 – Foreign Direct Investment (FDI) in telecom sector – 2002 - 2011
  • Table 9 – Fixed lines in service and teledensity – 1991 - 2012
  • Table 10 – Fixed wireline subscribers – 2004 - 2011
  • Table 11 – Fixed wireline v. fixed wireless (WLL) subscribers – 2004 - 2012
  • Table 12 – Fixed wireline subscribers by operator and market share –2011
  • Table 13 – Forecast fixed line subscribers – 2015; 2020
  • Table 14 – Growth in Public Call Offices (PCOs) – 1999 - 2009
  • Table 15 – WLL subscribers – 2005 - 2012
  • Table 16 – WLL subscribers by operator and market share – March 2012
  • Chart 1 - GDP growth rate - 2005-2013
  • Chart 2 - FDI in telecom sector - 2002-2011
  • Chart 3 - Fixed lines in service and teledensity - 2001-2012(e)
  • Chart 4 - Fixed wireline vs. fixed wireless subscribers - 2004-2012
  • Chart 5 - Growth in Public Call Offices - 1999-2009
  • Chart 6 - WLL subscribers by operator and market share - March 2012
  • Exhibit 1 – Long Distance International (LDI) licensees – 2011
  • Exhibit 2 – Local Loop (LL) licensees – 2011
  • Exhibit 3 – Wireless Local Loop (WLL) licensees and status- 2011

Related Reports

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